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A World On Purpose

Sep 27, 2021

Starting her career as an NFL cheerleader and managing publicity for the Raiders, Nicole Rodrigues ventured into the world of public relations head-first. With over 21+ years of experience in PR and becoming a powerhouse founder of two companies, NRPR Group and the Young Dreamers Foundation, Nicole has paved the way as a public relations and marketing pro. In addition to being a CEO, Nicole is also the host of the Youtube show Beverly Hills’s Boss, and author of the Beverly Hill’s Boss book. Listen to how her purpose origin story has not only led her to making an impact within her own career, but also within the careers of the next generation leaders.

Nicole Rodrigues, founder and CEO of NRPR Group, is a recognized public relations expert, digital and social media marketing pro with 20+ years of experience under her belt. In her tenure, she has developed and successfully executed strategic campaigns for some of the biggest names in business, including: Yahoo!, Dolby, Sony Pictures Entertainment, Sony PlayStation, Hulu, M-GO, Toon Hero, Demand Media, Heal, MOBITV and the Oakland (now Las Vegas) Raiders.
Nicole has repeatedly been celebrated as an innovative leader in her industry, most recently as a Stevie Award winner for Communications, Investor Relations, or PR Executive of the Year. She was also awarded PR Daily’s “PR Professional of the Year” Award (2019), Bulldog Reporter’s “Stars of PR - PR Professional Who Makes a Difference” Award (2018), a Gold Award for “Public or Media Relations Professional of the Year” in Bulldog Reporter's “Stars of PR,” and PR News’ Top 50 Game Changers in Public Relations (2017). These awards are confirmation of her mission to meaningfully disrupt the way in which public relations are done in the modern era.
In 2017, Nicole launched NRPR Group’s Corporate Social Responsibility Program: Make It Happen, which blossomed into her second venture, the Young Dreamers Foundation. Young Dreamers is Nicole’s answer to the next generation in need of positive role models they can admire (industry leaders, celebrities, athletes, etc.) and the tools necessary to help them thrive forward through any of life’s ups and downs. Her goal is to help foster a community of emotionally intelligent young leaders who will spark a positive ripple effect as they grow into the professional world.
Nicole is also the author of Beverly Hills Boss, a business and life skills book aimed at helping others, like herself, who dream of leading despite any humble beginnings or obstacles. Through her book, readers gain inspiration and actionable insight for growing as a person and in their careers. She is also the host of the Beverly Hills Boss show on YouTube.
Nicole takes great pride in being a former NFL cheerleader, having spent several years cheering for the famed Oakland Raiders. Today, she continues to cheer on her “new team” at NRPR and is a graduate from San Jose State University with a Bachelor of Science degree in Public Relations. She is currently an EMBA candidate at UCLA Anderson School of Management, class of 202


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